Press Kit
Logo
This logo should appear on all ESG’s communications in one way or another. Consistency and visibility is important. This is the preferred version of the ESG logo. Other acceptable versions of the logo will be presented later.
The graphical icon on the left is called the “brandmark” and the text to the right is called the “wordmark”. Together they create the complete “logo”.
Brandmark
The "Empty Set" is a vacuous truth. It is a set containing no elements and, is arguably, a subset of every set. Deriving from the Empty Set symbol, "∅" , the empty space creates an illusion of this very notation.
Philosophically, this conveys that we are both limitless, and that we've created something from nothing. The logo harmoniously combines these elements and is meaningfully reflected.
Wordmark
This is the ESG wordmark. This wordmark should be used in almost all cases. It is preferred that the wordmark is paired with the brandmark, but if space is limited then the wordmark by itself is sufficient. The wordmark is constructed from the Montserrat typeface.
Logo Variations
Here are acceptable alternative versions of the logo. Other alternatives will be added over time.
